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New Grant to Assess Direct Marketing of Seafood

Aug 20, 2021

In response to the impact of COVID-19 on the South Carolina mariculture industry, the Consortium and researchers at Clemson University are launching an investigation into consumer preferences for at-home seafood consumption. Traditionally, seafood has been sold directly to restaurants, but the pandemic necessitated that shellfish farmers consider alternative avenues for sales. The research team will interview members of the mariculture industry, implement consumer surveys, and determine consumer preferences and willingness to pay for South Carolina seafood products.

Read more about the project