Gullah Geechee Seafood Trail to Promote Maritime Cultural Heritage and Enhance Economic Resilience
About the Project
As tourism continues to grow in coastal South Carolina, it is essential to identify strategies to promote equity in sustainable economic opportunity and to maintain the well-being of coastal communities. The Consortium developed a partnership with the Gullah Geechee Chamber of Commerce, an organization that promotes businesses owned by Gullah Geechee members in South Carolina, and supported the Chamber in the federal grants application process. Through this capacity building, the Chamber was awarded over $280,000 by the NOAA Saltonstall-Kennedy Program to develop and establish a Gullah Geechee Seafood Trail.
Seafood businesses are both a major component of the state’s tourism industry and a culturally significant economic opportunity for the Gullah Geechee, who are descendants of enslaved Africans/African Americans that share a common language, foodways, food preparation skills, spiritual connection, art, music, and song. Through a series of meetings and conversations with stakeholders from the Gullah Geechee community, the project team gathered feedback on how to develop a Seafood Trail and to prioritize goals that maximize benefits for Gullah Geechee-owned businesses and seafood operations. Seafood businesses include fishers, harvesters, aquaculturists, seafood markets, and restaurants, and these businesses exist both formally and informally within the Gullah Geechee community.
Collaborators
The S.C. Sea Grant Consortium is collaborating with the Gullah Geechee Chamber Foundation, WeGOJA Foundation, Gullah/Geechee Sea Island Coalition, Gullah/Geechee Fishing Association, and Coastal Carolina University to support the development of the Gullah Geechee Seafood Trail.
Project Status
The Consortium supported the project team in conducting four focus groups with community members in 2022, analyzing the focus group data, and developing a web map application for the Seafood Trail website. During these focus groups, the team engaged with members of the Gullah Geechee community and discussed maritime cultural heritage topics, including familial connections to water, coastal-land stewardship, sweetgrass basket weaving, seafood harvesting and preparation techniques, culturally significant geographic locations, how knowledge is passed down to younger generations, and challenges facing cultural heritage preservation as well as potential solutions to these challenges.