COASTAL
HAZARDS
Preparing
Your Business for a Hurricane
The best time to
respond to a disaster is before it happens. A relatively small investment
of time and money now may prevent severe damage and disruption of life
and business in the future. Ask yourself: what if the worst happened?
How would it affect my business and my family? Would we survive if the
business were closed down for weeks, months, or perhaps my entire revenue
season? What can I do to make sure we survive?
- Is your business
vulnerable to flooding or severe wind damage? Check flood maps for
your area. If you have internet access, you can map the flood
risk to your business at www.esri.com/hazards.
Know the elevation of your building, and have it inspected by a licensed
professional to make sure the roof and other building connections comply
with the wind
loading requirements for your area. If your building has
large expanses of glass, consider using impact-resistant glass or impact-resistant
film products to protect your investment. Make
upgrades now that would prevent possible future damage.
- What precautions
can you take? If a storm threatens, secure
your building. Cover non-impact-resistant windows with shutters
or plywood. Cover and move your equipment and furniture to a secured
area. Protect all data by making backup files and store the duplicates
at an alternate site, preferably away from the area that could be affected
by the storm.
Make
provisions for alternate
communications and power, especially if your business cannot
shut down during the course of the emergency. Be prepared to have
limited access to normal banking services. Secure
adequate cash to operate for several days. Plan on losing
water, sewer, electrical and phone service. Stockpile emergency supplies.
Prepare
a list of vendors
and telephone numbers critical to daily operations. Consider
adding a backup vendor outside your area. Prepare another list of
vendors who can assist in recovery, and consider contracting with
them in advance for such services as recovery of water-soaked papers,
debris removal, moving, warehousing of equipment and computer services.
Outline a chain
of command and what each employee's responsibility will
be before and after the storm. Ensure adequate
primary and backup communications are available. Cellular
phones, radios, CBs, two-way radios or messenger systems should be
considered.
-
What
about your staff? Keep your employees informed
and safe. Prepare a list of all employees, including telephone
numbers and addresses and any location where they may go if they plan
to evacuate. Most employees will need time to attend
to their families. If your business must operate during
a storm, provide good shelter. If you will need to get back to work
quickly after a storm, and need critical employees to do so, plan
on helping them meet their personal needs. Help them obtain emergency
supplies and services.
Establish
a rendezvous
point and time for employees outside of the evacuation
area in case damage is severe and communications are disrupted. Establish
a call-down
procedure for warning and post-storm communications. Provide
IDs, shirts, caps, or uniforms.

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- Who do you
need to keep informed? If you will need to shut down during an emergency,
make sure your
customers and suppliers know what is happening. If necessary
and possible, arrange for telephone, fax and other communication to
be re-routed if your lines go out.
-
What
if you lose customers? Guard against loss of your customer base
by diversifying
your product lines, sales locations, or target customers. Make it
part of your annual plan to develop new customers, even if your current
customer base seems fine. Make the time to do so.
-
How
do you manage your insurance?
Evaluate all insurance coverage with your insurance agent. Prepare
a list of carriers, policy numbers, and a contact person including
telephone numbers for your agent and his or her claims office. Have
your business appraised at least every five years. Inventory,
document, and photograph equipment, supplies and the workplace. Have
copies of insurance policies. Purchase business-interruption insurance
and consider adding coverage to protect against lost revenues. Remember
that flood coverage often requires a separate policy.
-
What
can you do after the storm?
Be cautious about entering your business, even if it appears undamaged.
Check power lines, gas service, and the building's structure. If any
electrical equipment is wet, have it checked by an electrician before
turning on the power. Keep
careful track of all losses and damage-related expenditures.
Obtain independent estimates of damage. Document all losses with photographs
or video. Don't wait for an adjuster to arrive before making emergency
repairs. Try to avoid additional damageboard up broken windows
to prevent additional rain damage and looting.
Contact the Small Business Administration for information on low-interest
disaster relief loans: www.sba.gov,
or the SBA Disaster Area Office for South Carolina, One Baltimore
Pl., Ste. 300, Atlanta, GA 30308, (404) 347-3771.
FEMA's
how-to series for businesses includes information on protecting
business records and inventory, installing a generator for emergency
power, anchoring large equipment properly, dry floodproofing your building,
flood-resistant materials, protecting wells, windows and doors, and
securing metal siding as well as metal and shingle roofs. These publications
are available at http://www.fema.gov/mit/how2bus.htm,
or by calling 1-800-480-2520.
Consider also obtaining
a copy of FEMA's Emergency
Management Guide for Business and Industry, 8-0628, FEMA
141. Available by calling 1-800-480-2520.
The
information contained in this bulletin was compiled using an article
by Steve Stone, "Disaster Plan: Don't take a head-in-sand approach to
hurricanes," in The Virginia-Pilot, August 7, 1999; the SBA Disaster
Preparedness website at www.sba.gov/DISASTER/;
and FEMA's mitigation website, www.fema.gov/mit/.

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